SM City Cebu It is the 4th largest shopping mall owned and operated by SM Prime Holdings, the country's largest mall operator, and it is the company's first shopping mall outside of Metro Manila. It has a land area of 11.8 hectares and a gross floor area of 268,611 m² (2,891,305 sq. ft.), becoming part of the world's 15 largest shopping malls and making it the 11th largest shopping mall in the world in 2009. The mall first opened in November 1993, and is seen as catering to the broad middle class of shoppers, in contrast to its upscale competitor Ayala Center Cebu which opened a few months later. An expansion wing particularly targeting upper class customers was added in 2007. |